Service
Lead generation automation that respects the rules
Most lead automation fails for one of two reasons. Either the follow-up is so generic it damages the brand, or the outreach breaks the law in the market it targets. I build systems that capture inbound leads, score them for fit, send them to the right place, and follow up in a way that holds up under GDPR, UK PECR and CAN-SPAM.
Sound familiar?
The signs this is your problem
If two or more of these are true, there is almost certainly a worthwhile automation hiding in it.
- Leads sit in a form inbox for a day before anyone replies
- Follow-up depends on someone remembering to follow up
- You cannot tell which leads are worth calling first
- The CRM is out of date because updating it is manual
- Good leads go cold while you are busy delivering work
What gets built
What a lead engine build includes
Four things, in roughly this order. The proportions shift by project — the shape does not.
What you get
Handed over, documented, yours.
- A single routed inbox for every inbound lead source
- Documented scoring rules you can change yourself
- Compliant follow-up sequences with suppression and opt-out handling built in
- CRM automation and a weekly pipeline digest
- A written note on which outreach approaches are lawful in which of your target markets
Typically built with
Chosen per project, not by habit. Everything runs in accounts registered to you — you hold the keys and see the bills directly.
When this is not the right service
How we'd work
From audit to autopilot in weeks.
Fixed scope. One fixed price. Working software every week. You always know what ships next and what it saves.
- Week 0 · Free
Audit
Thirty minutes on where your hours actually go. I map the repetitive workflows, time them, and score each one by what automating it would return. You keep that map either way — including the honest note on which processes to leave alone.
- Week 1
Blueprint
A written proposal: what gets built, which systems it touches, what it costs to run each month, the timeline, and one fixed price for the whole engagement. Nothing starts until you approve it. The price does not move unless you change the scope.
- Weeks 2–4
Build
I design, build and test inside your own accounts, with evaluations and guardrails on anything using a language model. You see working software every week rather than a status update — which means you can redirect early, while redirecting is still cheap.
- Ongoing
Run & improve
Launch, monitor, iterate. Thirty days of support included with every build. After that: take a care plan, hand it to your own team using the documentation, or run it yourself. All three are genuinely fine.
Questions
Lead generation & outreach — the usual questions
It depends on the market and on how you do it. In the UK and EU you can usually email a business address without prior consent, provided you say clearly who you are and give a working opt-out. Emailing individuals and sole traders needs their consent first. In the US you may send cold commercial email if you identify yourself, include a postal address, and act on opt-outs within ten working days. I build to the strictest rule that applies to you, and write down which one your sequences rely on.
Yes, but only if the personalisation is grounded in something real. Systems that insert a company name into a template read as automated because they are. What works is a shorter volume of outreach where each message references something specific and verifiable — which is exactly the kind of research an AI step can do well.
Almost certainly. HubSpot, Pipedrive, Zoho, Salesforce and Airtable all have solid APIs, and even CRMs without one can usually be handled through their import mechanisms. If your CRM genuinely cannot be automated, I will tell you on the audit call — that is a useful thing to find out before you commit budget.
Related
Often paired with
Ready to get the hours back?
A free 30-minute audit call. You leave with a written map of your automatable workflows and what each one is worth — whether we end up working together or not.
Replies within 24 hours · No sales team — you talk to the builder